![]() Spotify has championed reggaeton music for years with the profoundly influential Baila Reggaetonplaylist, whose rise paralleled - and, as we’ll show below, in some cases, aided - the rise of reggaeton music. By comparison, pop’s share increased 13 percent over the same period, and country music’s share 4 percent. As Spotify grew from 10 million users in May 2014 to 140 million users in June 2017, the reggaeton genre’s share of all Spotify listening grew 119 percent (from Q2 2014 to Q2 2017). Reggaeton is fire this summer, and that fire has actually been building for years. Other non-reggaeton hits where you can hear this Latin influence include OneRepublic’s “No Vacancy,” Sia’s “Cheap Thrills,” Justin Bieber’s “Sorry,” recent tracks by Major Lazer, and French Montana’s “Unforgettable,” which then boomeranged back to the Latin scene with a Latin Remix by J Balvin. Its influence can be heard in all kinds of songs, including Ed Sheeran’s “Shape of You,” the second-most-played song on Spotify ever. That reggaeton rhythm - which reggaeton in turn had borrowed from dancehall - isn’t just for reggaeton anymore. Throughout the summer Luis Fonsi and Daddy Yankee’s “Despacito – Remix,” featuring none other than Justin Bieber singing in Spanish, followed by J Balvin’s “Mi Gente”, topped the charts.Įven if you don’t know what the reggaeton beat is, you’ve almost certainly heard it before in any number of pop songs over the past few years: Latin music, in particular the reggaeton genre, with its addictive, start-stop beat (sample below), has expanded far beyond its places of origin to become a global genre that regularly tops the charts. Guest post by Eliot Van Buskirk, Spotify’s data storyteller. ![]()
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